(AP Photo/Steve Helber, File)
RICHMOND, Va. (AP) They are calling it "Track Takeover" at Richmond International Raceway, and track President Dennis Bickmeier hopes allowing fans onto the racing surface a few hours before race time on Saturday night will not only improve their experience at the 0.75-mile oval, but bring more of them, or bring them back.
"This is a way to give people that access and let them kind of see the sport up close, or a little closer," Bickmeier said Thursday. "This sport defined access, and we've got to keep that going."
At a time when most agree the racing in NASCAR's Sprint Cup Series has been better than in several years, tracks are always looking for ways to bring fan support back up to the days when it sold itself.
|'Have-Nots' Have the Headlines Going Into Richmond|
RICHMOND, Va. – Typically, talk going into a NASCAR Sprint Cup Series race centers on who has been winning. You know. The 'haves.' This week, going into Saturday night's Toyota Owners 400 at Richmond International Raceway (7 p.m. ET on FOX), the key storyline focuses on the 'have-nots.' (MORE)